FROM the stage to the screen, the pitch to the track, porridge is acknowleged by celebrities from all walks of life as a great start to the day.

Fans include dorset-based actor and Julia's House patron, Martin Clunes, the Isle of Wight born-and-bred sporting heroine Ellen MacArthur, pop stars from Geri Halliwell to Franz Ferdinand and celebrity chefs including Scotland's very own Nick Nairn.

Fans of porridge are bowled over by the super health benefits of this low-fat, filling breakfast cereal, making it a great choice for busy professionals, dieters, sports people and children alike.

Oats have a low Glycaemic Index (GI) which means they are absorbed into the blood stream slowly, helping to keep blood sugar levels stable to prevent hunger pangs and keep bowel movement regular. They also provide useful amounts of thiamin, riboflavin and vitamin B6 plus calcium, magnesium and zinc and small amounts of vitamin E, folic acid and potassium - making porridge a nutrient-dense food full of natural goodness.