TOP gun James Hayter is vowing not to rest on his laurels as he chases a fifth consecutive AFC Bournemouth golden boot.

Hayter became the first player for more than 70 years to top the club's goalscorer charts for four successive campaigns when he netted 20 times last season.

But with competition for places up front likely to be fierce among Sean O'Driscoll's squad, the 27-year-old knows he will have to keep producing the goods.

Hayter told the Daily Echo: "I think everybody fears for their place at the start of a new season. The manager has already made a few new signings and he's said he would like to bring in another striker.

"But competition is healthy for the squad. I've been the top goalscorer for the past few seasons and I'll be looking to keep my place and hopefully score a lot more goals.

"I love scoring goals and, as a striker, that's what I'm paid to do so I'll be trying to score as many as I can next season.

"But it's not all about personal targets because it's a team game and we'll be looking to achieve something next season.

"We'll be setting ourselves goals and I think we've got to set ourselves a promotion target and hopefully go for that.

"From a personal point of view, you always look to see what you did the previous season and you'd like to beat that. I've scored quite a few goals the past couple of seasons so I would be more than happy to get up around that mark."

Hayter penned an improved two-year deal towards the end of last season after Cherries had managed to fend off interest in him during the transfer window.

He added: "I'm contracted to Bournemouth for the next couple of years and I'm very happy to be here. I'll be looking to achieve my ambitions of playing at a higher level here."

Asked what positives Cherries could take from last season into the new campaign, Hayter said: "Our form over the last 10 games. We had more of a settled side and with that comes the consistency.

"If you can get on a roll in this league, you can shoot up the table very quickly."

Hayter eclipsed Cherries legend Ted MacDougall (1969-70, 1970-71, 1971-72) by winning the golden boot for a fourth successive season, while Ronnie Eyre finished as the club's leading goalscorer in eight consecutive seasons between 1924 and 1932.