CHERRIES chairman Eddie Mitchell believes television big-wigs will be missing out if they fail bring their cameras to Dean Court this season.
Mitchell was speaking after Cherries supporters had criticised the decision to snub the club's FA Cup replay with Wigan for live coverage.
ITV1 today confirmed it would be screening the third round clash between Manchester United and West Ham United on Wednesday, January 16.
Another all-Premier League match - Arsenal against Swansea City - was picked by broadcaster ESPN to be shown live on the same night.
Mitchell revealed he was unsurprised by the outcome - which saw Cherries lose out on receiving £68,200 from the FA's broadcast fund.
But he insisted the brand of football on offer under Eddie Howe would impress a wider audience if Cherries were to gain TV exposure this term.
Mitchell told the Daily Echo: “I thought we would have had a slight chance but they are going to go for the bigger games and bigger clubs.
“But it would be nice to get us on telly this season, especially with the way we are playing. I think it would open quite a few eyes.
“I think we are there to show people just what football we can play.”
Cherries could still feature on the screen in League One, with Sky Sports currently in the first season of its three-year deal for exclusive live rights for Football League fixtures.
Meanwhile, Mitchell is hoping for a capacity crowd when Cherries welcome Premier League Wigan Athletic to Dean Court on Tuesday, January 15.
The Cherries chief, who hailed the club's “fantastic” away following at DW Stadium, said: “I am very excited. They are a Premier League side, they are established in there and it will be a good game and good occasion.
“I would like to think it would be a sell-out. Things are tight for people at the moment but I would like to think it would be.
“The tickets are relatively cheap for the cup games so it would be great if it was.”
Cherries have confirmed ticket prices for the Wigan clash as £10 for adults and £5 for concessions in all areas of the ground apart from executive seats. Tickets go on sale tomorrow. For further information, visit afcb.co.uk.