SHE’S got the look! Ten-month-old Ari-Ella Duncker has been chosen as the new face of the South West Baby Show.

TV presenter Katy Ashworth of CBeebies who attended the Echo-backed event at the Heathlands Hotel on June 22-24, helped to choose the three finalists including Lily Cooper-Wall and Zak Martinez.

Ari-Ella’s mum Emma of Bear Cross in Bournemouth, said she was shocked when she’d heard that her daughter had won.

“I have never won anything before so I could hardly believe it – I almost cried! I’m so proud of her – she is such a good baby.”

The photogenic tot won a professional photo shoot courtesy of Vicky Bright Photography and her face will appear on all advertising and promotional material for next year’s South West Baby Show.

Winners of the Design of the Bournemouth Pier Competition, launched in conjunction with the Baby Show, were Holly Harris, Ellie Connolly and Anna Toms from Talbot Heath Junior School.

The West End musical Zambezi Express will perform for their whole class and they have also been given tickets to attend the show provided by Ian Goode, general manager of Bournemouth Pier The children’s teacher Gillian Rose said: “They are very excited about it. It really captured their imaginations.”

Runners up were Winchelsea School (Sandbanks Class) who will also receive tickets to attend the show.

South West Baby Show director Carly Page added: “We look forward to working with Ari-Ella.

“I would also like to say a big thanks to Vicky Bright Photography, MJP Law, Tops Day Nursery, Waterbabies and the Bournemouth Echo for sponsoring the South West Baby Show 2012.”