AT this time of year, everyone’s looking for a good deal. In fact, if you go to Ganesh in Blandford, they’ve got some great two-for-three deals going on.
That’s not a misprint – buy two, pay for three.
This sign for the store in East Street has been catching the eye of shoppers – and Daily Echo readers.
While some might think it’s either a mistake or a downright rip-off, shop owner John Roberts is laughing all the way to the bank.
He said it was a “reverse marketing” tactic to get people to come through the door – even if it is to tell him or wife Eveline of the “mistake”.
John said: “To be honest, you get these things saying ‘Sale, sale, sale’, everything 60 per cent, 70 per cent off, so I thought I would go in the opposite direction.
“We had some girls in the other day buying some wristbands and I said they had to pay for three and they very nearly did.
“It creates curiosity of course. It’s reverse marketing.”
John, whose shop sells a variety of gifts, toys, novelties and other household goods, said it was not the first time he had tried something a little different.
As well as selling some humorous merchandise in the shop, he also once used the words “Don’t come to Ganesh” on a shopping map of the town.
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