WHAT a difference a pair of comic breasts makes to a reality TV show. (And, no, sir, I’m not talking about Ant and Dec.) You settle down to watching I’m a Celebrity, impressing your partner with your familiar grumbles when suddenly everything changes. Katie Price joins the jungle circus.

What is fascinating about reality shows is that they hold up a mirror to the behaviour, not only of the celebrities but also the public.

Firstly, the voting public is highly moral. We make sure nice contestants win. I like that.

But the public also has a cruel side, picking on any signs of weakness. If the bushwacker trial requires a celebrity to eat a wallaby's widget while surrounded by rats, does the voting public pick the bravest to take on the challenge? Strewth no. It’s the trembling scaredycat who is picked so viewers can revel in their fear.

But the public also likes to punish the arrogant. And that’s why it will be interesting to see how they treat Ms Price this time round. Will the public want to teach her a lesson? Or warm to her fearlessness? And, either way, you know she’ll love the attention.

The other contestant catching attention is flirty dear Kim from How Clean is Your House because she’s always saying “Who dear?” or “What dear?” or “Me dear?” and “No dear.”

Bizarrely, do those expressions remind you of anything? The Catherine Tate Show?

I know. How very dare I?