Sunseeker Sales Group has announced a multi-million-pound expansion plan into North Africa as international demand for the Poole-built Sunseeker luxury motor yachts has increased this year.

With North Africa planning to boost its tourism industry and to capitalise on the growing interest in motor yachting among the region's high net-worth individuals, the Poole-based company is preparing to distribute and sell the Sunseeker range in Morocco, Tunisia and Libya.

Suitable premises are currently under review and the new offices will add to Sunseeker Sales Group's existing portfolio of sales and service operations based in the Balearics, Costa del Sol, France, Turkey and Malta.

Sunseeker Sales Group, which has distributed luxury Sunseeker boats from its UK and Mediterranean networks for the last 30 years, has reported a positive growth in orders during the last six months, and as a result has announced the new plans to strengthen its position and facilities in new territories.

Dominic Byrne, managing director of Sunseeker Sales Group, says: "Despite the unrest seen in the financial environment recently it's been positive for us.

"We continue to see little impact of the much talked about weakening in European consumer markets and during the last six months we have seen no decline in sales demonstrating that the market is still healthy.

"We view our move into North Africa as a tremendous opportunity to leverage the Sunseeker brand and believe this region has enormous potential, and we look forward to growing our international sales and presence."

The investment will include sales offices and support premises such as engineering as well as staff to fill these roles.