A NEW-look beauty area will be unveiled in Boots at Castlepoint this Saturday.

The revamped offering will include the debut of a new brand.

Boots said the beauty area would include the brands CYO, Age Perfect and Obsession, along with L’Oreal, Max Factor, Barry M and more.

It said this was the first appearance of the new brand CYO in UK stores and it would be exclusive to Boots. “This unique new brand offers versatile, multi-functional products, so make-up lovers can mix, layer and hack to create their own look,” the store said.

An event dubbed #FeelLikeNew will allow customers to explore the cosmetics area.

Store manager Ellie King said: “We know that our customers love trying out all of the latest new beauty looks, so we’re thrilled to bring them some exciting new brands and the very best inspiration from our team of experts.

“We’ve carefully looked at every aspect of how our customers like to shop and experiment with beauty, and hope that they will have a lot of fun exploring the new beauty layout and design. We’re holding a customer event to celebrate, and would like to invite the whole community – we know that there will be something for everyone to love.”