A NEW ice cream shop has opened its doors in Poole town centre.

Sprinkles Gelato store welcomed happy shoppers into the store, which is based in the unit next to KFC in the Dolphin Shopping Centre, this afternoon.

It is the first branch of the firm, which sells ice cream flavours including toffee caramel, bubblegum, Jammy Dodger and white Kinder Bueno, to be based in Poole, after two have previously opened in Moordown and Lansdowne in Bournemouth. It also sells a range of sundaes, waffles, crepes, cakes and milkshakes.

Sharif Ahmed , owner of Sprinkles, said: "We are happy to see the expansion of our stores in the Dorset area for the people who have been very loyal to our brand.

"We are happy to allow our franchisee of the Bournemouth stores to open another store in Poole because we trust that they will keep up the good standard of the Sprinkles Gelato brand. We pride ourselves in a good quality product and excellent customer service."

The store will open from 12pm on Thursday and from 7am on Friday.