LET’S not get too excited by the fact that Dame Helen Mirren, 69 years young, has been asked to become a face of L’Oreal.

Dame Helen is a great beauty. But she’s also the poster girl for the demographic everyone’s belatedly interested in now.

The one with all the money to lavish on face-creams, holidays and eating out. You’ll know the recession’s over when they give her the boot.