DESPITE being shunned again at the Brit Awards last week, it seems Bournemouth can’t get enough of cheeky chappy Olly Murs. The pop singer is a frequent visitor to the south coast with two shows last year and even time for a book signing.

In an exclusive chat with 24Seven, he discusses his recent knock-back at the Brit Awards, the new album and of course his upcoming appearance at the BIC next weekend.

“If it was voted for by the fans, then I might have had a chance at the Brit Awards. I would love to have won, and it’s a pleasure to be nominated. I should’ve been nominated in 2012 to be honest, so I felt that was a bit of a snub. It’s great to be nominated this year, with those other guys, so perhaps it’s a step forward within the industry and with journalists, maybe they’re starting to come around and noticing my achievements,” says Olly.

He may also have been the runner-up on the X Factor 2009 but Olly Murs has since proved himself to be the real winner. With number one singles, three albums and a burgeoning television career under his belt, Essex boy Olly has carved out a niche as the boy-next-door-done good.

The summer will see Olly supporting Robbie Williams on tour and this month marks the release of his new single Army Of Two. The song is a tribute to his legions of adoring fans.

“That’s what Army Of Two is meant to mean – it’s about me and them. Although it can be about any relationship between your family, or your friends. It’s a fantastic, feel good song and it just feels so anthemic – I love it.”

Keeping the fans happy is an important factor for Olly, especially as there’s just the one of him on stage.

“Well, I think if someone’s bought a ticket to come and watch you perform they’re already in some ways a fan of your music, they’ve heard the songs.

“Actually, it’s not too bad now because I’ve had three successful albums out.

“When I was touring the first record, I had a 47-minute album that had to fill an 80-minute show. It was tough. But now I can pack it with songs that fans really love, that will get everyone up and dancing, that will engage.

“I think people know that it’ll be a fun show, we’ll have a good laugh and I’ll connect with them. Have a good time.”

Having a good time is the name of the game and the driving force behind his regular shows in Bournemouth.

"Of course – and that’s so important. Your fans feed off that."