PamPurredPets promote a doggy diet with healthy pet food sections

Bournemouth Echo: NUTRITIOUS: MD Steve Fowler in the store’s new healthy dog food section NUTRITIOUS: MD Steve Fowler in the store’s new healthy dog food section

DORSET-based pet retailer PamPurredPets has launched a new section in each of its 45 branches promoting healthier eating for dogs.

It says dogs’ digestive systems have not evolved far from that of their wolf ancestors.

Founder and MD Steve Fowler said new technology enabled processing plants to produce meat, fish and fruit and vegetable-based pellets, avoiding grain and other things which are harder for a dog to digest.

Mr Fowler, a lifelong dog owner, said: “We are now able to promote healthier food options that support the stomach’s vital metabolic processes. As with human food, it’s important that we remember that what a dog enjoys is not always the best for its long term health. The new sections in our stores will help dog owners follow the trend to feed their own ‘wolf’ a better diet.”

Comments (4)

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3:34pm Wed 28 May 14

BmthNewshound says...

Another free advertising feature and certainly not a news story as grain free dog food has been available for years. I've been feeding my dogs on a grain free diet for over 5 years and this type of food is stocked by most pet shops and online retailers.
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If Pampurred Pets is really interested in promoting healthy dog diets it should stop stocking some of the cheap low quality foods and treats which contain sugar it stocks and only stock healthy dog foods & treats.
Another free advertising feature and certainly not a news story as grain free dog food has been available for years. I've been feeding my dogs on a grain free diet for over 5 years and this type of food is stocked by most pet shops and online retailers. . If Pampurred Pets is really interested in promoting healthy dog diets it should stop stocking some of the cheap low quality foods and treats which contain sugar it stocks and only stock healthy dog foods & treats. BmthNewshound
  • Score: -1

4:10pm Wed 28 May 14

pete woodley says...

Yes,once more the echo gives FREE publicity to a business,WHY.
Yes,once more the echo gives FREE publicity to a business,WHY. pete woodley
  • Score: -1

6:33pm Wed 28 May 14

studentinbournemouth says...

People need to remember that the point of this article is not that of free advertisement for PamPurred pets, but the fact that they are using the best resources to spread awareness that many do not understand the importance of a suitable diet for their domestic pet. They are not primarily advertising their own product, but merely offering it as an exemplar of what dog owners need to consider making part of their own feeding plan; they are not stating that this is the first product of it's kind, but promoting the idea of it to those that have not come across, or do not understand the importance of it. PamPurred pets continue to stock lower end dog foods to provide for owners of a lower income, but continue to offer free advice and high quality alternative products to those that inquire. To stop stocking these would be like if a supermarket were to discontinue cheaper, unhealthier own brand alternatives.
People need to remember that the point of this article is not that of free advertisement for PamPurred pets, but the fact that they are using the best resources to spread awareness that many do not understand the importance of a suitable diet for their domestic pet. They are not primarily advertising their own product, but merely offering it as an exemplar of what dog owners need to consider making part of their own feeding plan; they are not stating that this is the first product of it's kind, but promoting the idea of it to those that have not come across, or do not understand the importance of it. PamPurred pets continue to stock lower end dog foods to provide for owners of a lower income, but continue to offer free advice and high quality alternative products to those that inquire. To stop stocking these would be like if a supermarket were to discontinue cheaper, unhealthier own brand alternatives. studentinbournemouth
  • Score: 2

9:35am Thu 29 May 14

Bournemouth87 says...

Whining about free advertisment in a paper. That is what buisnesses to do get publicity. You dont need to read the story if you dont agree with "free publicity" for stores. More to the pont you even take time to comment on it. Get over it its nearly the weekend.
Whining about free advertisment in a paper. That is what buisnesses to do get publicity. You dont need to read the story if you dont agree with "free publicity" for stores. More to the pont you even take time to comment on it. Get over it its nearly the weekend. Bournemouth87
  • Score: -1

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