POOLE’S new H&M store will officially open its doors today.

The store will open across two floors at the former BHS unit at the Dolphin Shopping Centre at 11am. It will sell full ranges of women’s, men’s and children’s clothing.

A grand launch will take place featuring live in-store entertainment, discount wristbands and goodie bags for customers.

As part of the Dolphin’s improvement programme, new retailers have opened at the centre, including shoe store Deichmann, stationery brand Smiggle, trainer and sports retailer, JD, as well as an upgraded New Look store.

John Grinnell, centre manager at the Dolphin Shopping Centre, said: “It’s been a really exciting year for the shopping centre so far, with a whole host of top brands joining the line-up of retailers.

“Attracting top brands to the Dolphin like H&M is really important to maintain the centre’s position as a significant attraction on the south coast for tourists and residents alike. We’re determined to significantly improve facilities to appeal to all our customers.”

The improvement programme includes refreshing the interior of the centre, improvements to the open-air Falkland Square and Kingland Crescent and a redevelopment of the former Argos building to create a new nine-screen Empire cinema with four restaurants.