Weathermen have come under fire for getting their forecasts wrong and deterring tourists from travelling to Dorset on day trips and short breaks.
Critics have lashed the Met Office and BBC for repeatedly struggling to get the weather right over recent weeks and predicting rain on days which turned out to be some of the best of the year.
The Daily Echo logged the BBC's online weather forecasts for Bournemouth on 25 days in July.
They were wrong on 15 days; mainly stating that the weather was worse than in turned out to be.
Bournemouth borough council's tourism boss Mark Smith said: "Inaccurate weather forecasts are costing the town money.
"Hoteliers and guesthouse owners, as well as attractions, are suffering because people wanting to come here at the last minute often check the weather before making a late booking.
"Wrong forecasts have been a problem for Bournemouth for many years.
"Often we have totally different weather to other areas, just a few miles away, which makes it very difficult for forecasters to predict with any accuracy.
"On Friday night Bournemouth had no rain at all for our first Family Fiesta but it wasn't the same story in Ringwood.
"Now that the tourist season is in full swing, let's hope we see some decent weather for the rest of August and the forecasters get it right."
Boscombe hotelier Debbie Payne said: "It's very frustrating but something we have all learned to live with over the years.
"The BBC don't even put Bournemouth on their weather map which seems incredible.
"There's no doubt that people booking late breaks will be put off by poor weather forecasts; even if they turn out to be wrong.
"By that stage it is too late.
"Bookings for August are slow so we're hoping that the weather improves and the forecasters manage to get it right."
The Met Office said its three-day forecasts are now more accurate than a one day-forecast in 1980 but admitted it had problems with details of showers.
There have been suggestions that forecasters are so terrified of failing to predict storms after the 1987 hurricane fiasco that they are erring on the side of caution.
Where they went wrong
The BBC predicted that there would be light showers in Bournemouth on July 8 - it was sunny all day. Its forecast for July 10 was sunny intervals. There were rain showers that morning. Predicted weather for July 11 was heavy showers but it was dry practically all day. Light showers were forecast for July 12. Wrong again; it was dry and sunny. Light showers were also forecast for July 13. It was cloudy at times but fine all day. The forecast for July 15 was light showers. The day turned out to be warm and fine. On July 17, at 7pm light showers were forecast for July 18, which was sunny all day. On July 21, forecasters predicted sunny intervals for July 22, which was sunny all day. Despite forecasts of sunny intervals for July 24 it was very hot all day and on July 25, forecasters got it wrong again when they predicted sunny intervals for July 26. It was hot all day. On July 29 the weathermen forecast cloudy conditions for July 30. Wrong - it was sunny.
