A "TOILET map" of Bournemouth looks set to be created after the scale of female incontinence among both young and old was revealed.
In a presentation to the town's Chamber of Trade, consultant James Barmforth presented a graph that showed nearly 15 per cent of woman aged between 25 and 29 suffered in some way.
He estimated there were 100,000 sufferers of all ages in the Daily Echo's circulation area.
Mr Barmforth, of the Royal Bournemouth and Christchurch Hospital, called for online maps with more maps and facilities to follow. He said it would boost visitor numbers.
Clr Stephen MacLoughlin, leader of Bournemouth council, said: "Given we are Britain's premier resort, this is the kind of thing we should be providing.
"I think it's unrealistic for all toilets to be council provision. The question is how we work with local businesses."
Peter Matthews from Castlepoint shopping centre said he would ask for the locations of its toilets to be put on the website.
Carol Butler, urban centre manager for Boscombe, said: "The council don't help. We only have one toilet, in Boscombe bus station." She said it opened at 9am and closed at 4.30pm, which was inconvenient for market traders setting up from 5.30am.
Tony Williams, executive director of education, said the council would look at putting more information on its website, including toilets in places like the BIC and consider the Boscombe situation.
Cllr Nigel Cowley, also a GP, said: "There's great potential for us to lead the way. I think Sheffield is the only other place with a map, and that's limited information."
Women can get the problem because their pelvic floor muscles weaken through pregnancy and childbirth.
Mr Barmforth's statistics showed 30 per cent of women had some form of incontinence, compared with eight per cent having diabetes.
His cases included patient going the toilet six or seven times a night, and a checkout supervisor who kept getting into trouble because she needed to use the toilet.
