MATT Ford secured the most lucrative sponsorship package in Pirates’ history and then insisted: This deal can keep us on top.

The reigning Elite League and Knockout Cup champions will now be officially known as the Poole Coastal Aluminium Pirates after signing a three-year contract with the Holton Heath-based company.

Wimborne Road promoter Ford predicted that the six-figure deal – which he revealed was worth more than £200,000 – was the biggest of its kind in British speedway.

Less than six weeks after an appeal for new backers was published in the Daily Echo, Ford finalised terms with Coastal Aluminium managing director Dave Locke and director Graham Edgson to take over from outgoing major sponsor Castle Cover.

Speaking exclusively to the Echo after putting pen to paper at Poole Stadium yesterday morning, Ford confirmed the funding would allow Pirates to continue their on-track success.

He said: “We have been lucky enough since I took over the club along with Mike Golding, going back to 1999, that we have always had a main sponsor with very prestigious companies like Castle Cover and Rias. Now, being able to bring in one of the leading local companies, Coastal Aluminium, is a tremendous thing for the club.

“It means we can still dip our toe in the transfer market and it keeps the club on an even keel, which is almost impossible in any professional sport. The contract secures speedway in the town.

“I have always made it abundantly clear that the club only survives because of the people that support it in respect of sponsors and, of course, the fans.”

Ford added: “You will see in the next couple of years that we can use these monies to make sure the club stays at the point it has been for the past 10 years – in signing decent new, young talent. I would like to dip into the transfer market at least once this coming season. And we want to keep the club exactly where it has been.

“This contract is the best contract the club has had. It is a substantial six-figure deal – it doesn’t start with a one.”

Pirates will also benefit from additional rewards if anyone places orders via the club for Coastal Aluminium’s range of domestic or commercial windows, doors and conservatories.