CHERRIES chief executive Neill Blake described as “disgusting” and “intolerable” the racial abuse suffered by Junior Stanislas via social media on Saturday.

The midfielder had struck the winner in Cherries’ 1-0 victory at Stoke City to send Jason Tindall’s men back to third in the Championship table.

Post-match, Stanislas highlighted the abuse he suffered via Twitter on his official Instagram account writing: “And they say racism is getting better.”

Blake insisted Cherries would take further action.

He told the club website: “It is both disgusting and completely intolerable that anyone could be subjected to the racial abuse that Junior has received.

“I am astounded that people believe writing and posting these comments is acceptable.

“We will be contacting Twitter and the Football Association for their help in identifying the individual concerned, and will pursue the strongest possible action against them.”

At the time of writing, the Twitter account highlighted by Stanislas had been deleted.

Blake also called for social media platforms to fully verify identities of users to make them “liable for their actions”.

“We strongly believe that social media platforms need to take greater responsibility and accountability for the actions of their users and the content that is published on their platforms,” he added.

“We would wholeheartedly support any movement towards ensuring that all social media accounts are verified through formal identification, and therefore make the users liable for their actions.

“The club’s stance on any form of discrimination is unequivocal. It is completely unacceptable and must be called out and acted upon whenever and wherever it is found.

“We are a club which celebrates equality, diversity and inclusion, as highlighted by our ongoing ‘Everyone Together’ campaign, which tackles prejudice and promotes understanding.

“We stand firmly with Junior and will continue to work tirelessly to educate and rid the game of all forms of discrimination.”