Boss Eddie Howe has reiterated his commitment to Cherries on the third anniversary of his second spell in the Dean Court hot seat.

Howe returned to the club in October 2012 and memorably masterminded promotion from League One to the Premier League.

He has forged an excellent working relationship with owner Maxim Demin and sees it continuing for the foreseeable future.

Howe told the Daily Echo: “My stance has always been very clear.

“While I am enjoying such a good relationship with the owner and the people who run the club, I am very happy here.

“The job is an exciting and challenging one but I am absolutely where I want to be in terms of league and club.

“I am desperate to move this club forward even more and to continue the success we have had.

“It is never about one person. It is a collective effort to produce a successful team. It requires everybody to move things forward and to help each other.

“The players are the most important ones because they have to go out and deliver and they have certainly done that for the last three years.

“Max is someone who constantly shares my ethos for progression.

“He never wants to stand still and keeps demanding more. He deserves the credit for how he has transformed this club and not just on the pitch.

“People can get blindsided by the team. He has invested in all key areas for the long-term success and I feel that is even more important.”

Howe, in his first spell as boss and in his first job in management, helped preserve Cherries’ Football League status before guiding them to promotion to League One in 2010.

His decision to quit Burnley, then in the Championship, in favour of a return to struggling Cherries had some pundits questioning his ambition.

Howe said: “Whenever you are in a position of responsibility, you are going to be criticised and there will be people waiting for you to fail. That is when you need a thick skin.

“There are going to be setbacks and disappointments. It is all part of the job but you need to have a resilience and confidence in yourself that you can withstand the bad times and, hopefully, enjoy the successes.

“I never feel success or failure is final. I think you should always try to get better.

“To this point, it has been a brilliant journey and I feel there is a lot more to come.”