HE hit headlines in 2009 when he was dramatically arrested at gunpoint in a case of mistaken identity, but Oxford University graduate Nzube Udezue is hoping to win fame for his music.

As hip-hop artist Zuby, he has just announced that he has now sold over 10,000 copies of his album catalogue. The Bournemouth rapper gave up a high-profile corporate job to pursue a music career full-time.

The independent musician has completed the milestone without the backing of any record label or management company support, having released three albums in five years, taking to the streets of various cities across the UK to sell his music.

Having left full-time employment under a year ago, the 25-year-old is proving that there is still money to be made in music and is converting fans one person at a time.

“I bought a van a while back and put my Zuby branding over it. Every week I stack it full of CDs and hit different towns to promote and sell my music on the street,” says Zuby.

“You get so many different reactions from people, but once you get talking to most people they’re responsive and willing to listen to something that isn’t the same stuff you hear on the radio.”

His newest album Commercial Underground 2 has moved his music forward with the lead track from the album, Comin’ At Ya, receiving over 35,000 hits on YouTube since its release last year, followed up by a dubstep remix of his track Stay In My Lane which received over 75,000 hits on the network.

“I’m not that interested in impressing record labels or people in the industry. Music is about the fans and every time I sell a CD that’s one more person supporting the movement. The public are who dictate the agenda of the wider industry anyway and I’m creating something really special one supporter at a time. I’m extremely grateful to everyone who supports my music.”