TOWN centre traders have joined forces with the council to tackle the rising problem of litter in the heart of Christchurch’s shopping area.

Alongside Christchurch Borough Council, local shopkeepers and businesses are hoping to stamp out the recent resurgence of litter in the area by taking more responsibility for the cleanliness of the area.

Reports over the past few months have shown a rise in the amount of rubbish strewn about the town centre, collecting around cafes and food retailers with cigarette butts left outside premises also becoming more of a problem.

But despite the council doubling its efforts to try and tackle the issue, they are now asking the town centre traders to help them in their quest to clear the rubbish.

Cllr Sally Derham Wilkes, portfolio holder for business and tourism at Christchurch council said: “It’s unfortunate that we still have people who think it’s acceptable to throw their rubbish on the ground instead of in the bins we provide, but we are asking all of the town centre traders to help us in our fight to keep Christchurch clean.

“By working together we know that we can give a much better first impression to tourists and convince them to come back and patronise our businesses.”

Terry Atkinson, general secretary of Christchurch Chamber of Trade said: “We all know the pleasure of visiting, working or living in an attractive and clean location.

“The tidiness of a town is a key factor that can make or mar one’s visit. Recently Christchurch has fared less well than some other local towns and it is time to redress the situation.”

He added: “The solution lies in us all setting an example; to each do our bit to promote a culture of pride in the town by securing a litter free and pleasant environment.”