JAMIE Oliver paid a visit to Pukka Purbeck to film the latest in his series of adverts for Sainsbury’s.

But the Naked Chef didn’t get naked on Studland's famous nudist beach - instead shooting on Middle Beach and near the Bankes Arms pub.

Besides, he was aiming for a “family fun” atmosphere, as the commercial will push the supermarket’s summer range.

Studland was chosen as the backdrop as producers were searching for a quintessentially English beach.

The colourful huts and the sand dunes proved the perfect vista, with a carousel also installed for one scene.

“It’s a beautiful spot,” said a member of the crew.

Jamie, resplendent in a pink shirt, laughed and joked as they made cake mix for one shot.

At one point he could be heard urging the children in the ad to “stir, stir, stir” and “mix faster”.

Huge lights, tons of camera equipment and a tangle of cables accompanied the crew.

Jamie’s TV ads for the supermarket giant have proved extremely popular.

The current Sainsbury’s ad features him sizzling sausages in the middle of the English countryside.

The Studland advert is its follow-up.

Jamie’s advertising deal with Sainsbury’s is worth £1.2m a year.