HOLIDAY firm Daish’s Holidays has seen a spike in its online bookings after the launch of its new website. 

The independent family-owned coach holiday group has reported a 4.8 per cent increase in website traffic year on year.  

The new look website, www.daishs.com, is now fully responsive with a contemporary look and feel with updated photography and a sleek and simple layout.  

Paul Harper, commercial director at Daish’s Holidays, said: “The increase in online booking figures we have seen over the last two years are representative of a new, more internet-confident customer base for Daish’s.  

“Our new website and its easy-to-use design is an absolute priority to ensure our customers, old and new, are receiving the best online experience possible.  

“The new site will make it easier for customers to book online, with a simplified process in place.” 

The site also uses the ReciteMe suite of accessibility tools, which will provide visitors with a range of different ways to view the site, including reading website text aloud, downloading the text as an MP3 file, changing font colours and sizes, and access to a fully integrated dictionary and thesaurus. 

Paul added: “We’ve introduced a range of new accessibility tools and features to ensure our online booking system is accessible and helpful to all, and our reservations team remain on hand to provide assistance and telephone bookings for our customers if they would prefer.”