MOREBUS has said it is marking Dementia Action Week by highlighting its commitment to making its services more accessible for its vulnerable passengers. 

Bus services across the region provide a vital lifeline for many residents, giving them access to a wide variety of shops, health services and other amenities.  

Morebus head of communications Nikki Honer said: “People living with dementia, in particular, rely on our services in order to carry out their everyday activities - but we know they have special requirements when travelling with us. 

“Dementia Action Week is an excellent time to highlight the work we carry out to ensure our entire team is fully aware of the special requirements many of our customers have.  

“My colleagues are dedicated to making those passengers’ journeys as comfortable and stress-free as possible. 

“All our drivers are trained as ‘Dementia Friends’ as part of our ‘Accessible Travel for All’ course, delivered within colleagues’ initial training, and as part of our ongoing development curriculum. 

“It is about ensuring all our customers receive excellent service, no matter what they are having to deal with elsewhere.  

“With that in mind, we also ensure our new buses have light-coloured flooring, because we know many of those with dementia fear darker spaces. 

“We hope our dementia friendly ethos helps ensure our services in-and-around Bournemouth and Poole are accessible to all.”