A B2B MARKETING specialist has appointed a new group head of artificial intelligence (AI).

Intergage, which is based on Ferndown Industrial Estate, has appointed marketing technology specialist Luke Williams.

Luke has rejoined Intergage in what is his third spell at the company after working as an internet marketing consultant in 2008, and social media and blockchain consultant in 2017/2018.

Luke said: “I’m delighted to rejoin Intergage to help drive growth in this rapidly emerging field.”

He added: “Intergage’s growth, evolution, and vision for AI have made this the perfect fit for me.”

Luke will help the directors identify, evaluate, and implement AI technology to further increase productivity, enhance quality, and seize new opportunities.

Intergage group CEO Paul Tansey said: “We’re delighted to welcome Luke back again.

“His expertise will enable us to further develop our use of AI and make us the most advanced and productive workplace we can be.”

He added: “Luke will also deliver Intergage Group events to help our customers harness the power of AI and further increase the return on their marketing investment.”

Intergage delivers advanced ROI-focused marketing solutions for B2B companies based predominantly in the UK, Europe, and North America.