A TikTok publicity video has been criticised by the National Trust for filming at an iconic Dorset landmark without permission. 

It has amassed around 30,000 views on TikTok and features a young woman at the Cerne Abbas Giant singing the ABBA song Gimme Gimme Gimme! (A Man After Midnight) on his famous appendage, with captions promoting "huge" and "big" deals.

@vocalstarkaraoke Something BIG IS coming!! Watch out for HUGE deals at Vocal Star! #blackfriday #blackfridaydeals #cerneabbasgiant #vocalstarkaraoke #vocalstar #karaoke #somethingbig #gimmegimmegimmeamanaftermidnight ♬ original sound - Vocal Star Karaoke

It was posted by Vocal Star Karaoke – a Poole-based manufacturer and supplier of karaoke machines - to promote its Black Friday offers.

The Cerne Abbas site is owned by the National Trust and is protected as both a Scheduled Ancient Monument and as part of a Site of Special Scientific Interest (SSSI).

The National Trust has confirmed that permission was not granted for the company to film on this area of land.

A spokesperson said: “It’s an important chalk grassland for its wildflowers, and the butterflies and wildlife that it supports, and is easily damaged. 

"As a scheduled ancient monument, the giant has the highest archaeological protection and any damage caused would be an offence.

"We are very concerned about this stunt, or any publicity stunt, that may in future encourage any damage, or potential damage, to this fragile site.”

While its existence was recorded in the 17th century, archaeologists have concluded that the 180ft chalk figure probably dates back to the late Saxon period.

When the complaint was raised to Vocal Star Karaoke director Jay Taylor, he said the company assumed permission was granted. 

He said: “We genuinely understood from the gentleman we spoke with on the day that we had permission, given he was one of the ground keepers. He was genuinely apologetic about the current state and condition of the landmark and seemed happy to help and advise us.

“If for one moment we thought that we were not permitted, we of course wouldn't have done the filming.”

The famous chalk figure appeared in the news this year after a cheese company was accused of ‘emasculating’ the Giant by censoring the phallus on its packaging.

It has also caused a stir amongst locals for its apparent "overgrown" state. 

Concern was also raised by a member of the public that the video in question brings the landmark into disrepute. 

When faced with such criticism, Mr Taylor said they just need to “lighten up.” 

“It was all done for a bit of fun; it was tongue in cheek, and we were advised on the day that we were allowed to do it. 

“You can see from the video that this was filmed in summer, and we were totally respectful at all times of the landmark and area. 

"We are proud to be Dorset-based and proud to feature Dorset landmarks in our videos.”