MOREBUS’ parent company Go South Coast has been named as the Large Bus Operator of the Year at an awards ceremony. 

The Poole-based bus operator’s parent company, which also operates buses in Southampton, Salisbury, Swindon and Dorset, was given the award by RouteOne. 

The recognition follows Morebus’ successful expansion of services across Bournemouth, Christchurch and Poole following Yellow Buses collapse in the summer of 2022. 

Morebus managing director Andrew Wickham said: “I am extremely proud of this achievement, and I’d like to thank all of my colleagues at Morebus for their monumental effort over the past year. 

Bournemouth Echo: Andrew WickhamAndrew Wickham

“It is not possible to achieve this level of success without a huge amount of talent, dedication and hard work - and my team has this in abundance.  

“We pride ourselves on the fact that we continuously seek new ways to improve the services we offer.”  

The award is also a nod to Morebus’ efforts to reduce congestion and improve air quality across the BCP area.  

“It is no secret that this region is suffering badly with high levels of traffic and congestion. We have made it our mission to encourage more people to travel by bus because just one fully loaded double-decker has the potential to take up to 75 cars off the road.

“In order to do this, we have invested heavily in new buses, all equipped with the latest low emissions Euro 6 engine.

"The new vehicles also boast comfortable seating, USB chargers and contactless tap-on, tap-off ticketing technology - which makes them a more attractive proposition for our current customers, and for those considering leaving their cars at home. 

“All this, combined with our focus on improving the frequency and reliability of our services still further, is steadily increasing the number of bus journeys made here.”