ALISTAIR Saverimutto was unveiled as Cherries' new chief executive yesterday and he wasted no time in laying out his grand plans for the crisis club.

Saverimutto, known as Savi, worked as head of commercial operations at Everton for five years and is a former professional rugby union player who heads up marketing group Sport-6.

At yesterday's press conference, he stated a desire to use "outside the box" thinking to put the club back on track.

He said: "I've had five years in football but 18 years in sport.

"I come from a sporting background, it's in my blood and I played sport at international level, as well as concentrating on the commercial and marketing aspects of sport in general. I bring these qualities to the table.

"It's like anything, you have to look outside the box in football to make these things happen.

"If you look in the box, you're only going to compete with everybody else.

"My intention is to bring my outside the box qualities to this football club, work with Jeff Mostyn and Steve Sly, and really take this to a new level."

Saverimutto, rumoured to be earning a six-figure salary as chief executive, added: "I'm absolutely convinced that the team I've begun to put in place is the right team, and it's one of expertise in the right areas," he said.

"Football has to be run like a business. I know you've probably heard it many times across the land but until football is run like a business we will still see administrations.

"So my intent is very clear. We are going to run this as a business, we're going to re-invest and support the manager and take it forward to a new level."

It is understood that the team Saverimutto is building at Cherries includes executives from Sport-6, and that they were introduced to staff at the club prior to yesterday's press conference.

Saverimutto succeeds Laurence Jones in the role of chief executive after the lifelong Cherries fan left the club in January to take up the position of interim chief executive at the Leicester and Rutland County FA.