A HUGE brand new advertising screen has been installed at one of Bournemouth's most popular attractions. 

Bournemouth Pier has been given a new 8.88m tall and 2.88m wide screen, prominently positioned near the RockReef adventure climbing attraction. 

Openwide, which operates the pier, is looking for businesses that want to advertise on the screen and be seen by hundreds of thousands of visitors. 

Newly-appointed managing director Sarah Hunter said: “We’re keen to let businesses know about this brilliant and unique opportunity to get exposure of their brand to millions on the beach, with visibility from the road and cliff tops, and in time for the Bournemouth Air Festival which had over 600,000 people attending last year. 

“During normal operating hours, adverts will be seen at least 150 times per day and we’re offering the first advertisers the opportunity to be featured in the new promo film and marketing materials for the LED screen and on the Bournemouth Pier website. 

“We’ve specifically focused on increasing dwell time of those looking at the screen with the value of entertainment and have embedded micro storytelling which will be delivered, with the introduction of ‘Bomo & friends.’ The animated characters will provide entertainment between paid adverts. 

“There is also instant redirection from the screen to mobiles, via QR: to drive visitors to the advertiser’s site or to the new Bomo website portal that links from the screen and offers additional services for those using the area, such as local news and weather updates.” 

An early adopter’s discount is available and will be on a first-come, first served basis.