CHERRIES have revealed their new home kit for the 2023-24 Premier League season.

Having last year donned a zig-zag design, Cherries have this year returned to a more traditional red and black striped home shirt.

The Umbro-designed shirt sees the black sections thicker than the red.

Men’s first-team players Dominic Solanke, Neto, Adam Smith Hamed Traore, Joe Rothwell and Illia Zabarnyi modelled the new design, alongside women’s duo Maisy Smith and Molly Clark.

World boxing champion Chris Billam-Smith also features in the promotional video shot across Bournemouth, as well as first-team coach Steve Fletcher and a selection of fans.

Adult shirts are priced at £65 in men’s and women’s sizes, with youth sizes available for £45.  

Season ticket holders or Junior Cherries can claim a 10 per cent discount, by shopping either online or in the Superstore.

Shirt adaptations can be made for supporters with accessibility requirements. For more details, visit the club shop or email superstore@afcb.co.uk