A GIANT box of cereal was delivered to a breakfast super fan in the New Forest as part of a nationwide competition.
Benny Thomson from Blackfield won a giant 8.2ft box and a year’s supply of Crunchy Nut Salted Caramel Flavour Twist delivered to his doorstep.
A delivery truck, manned by two Crunchy Nut delivery drivers, made the journey to delight the 42-year-old with the surprise enormous box, weighing in at 45kg.
The competition was part of Kellogg's launch of their new flavour, Crunchy Nut Salted Caramel Flavour Twist, which is the first new flavour to launch in more than 40 years.
IT worker Benny said: "I’m a huge fan and have a bowl most days – either for breakfast or as an afternoon snack.
"I tend to mix up the different cereals in the cupboard, but Crunchy Nut is my favourite.
"I was excited to hear about the competition, as I have been a Crunchy Nut fan for a while.
"The opportunity to win a year’s supply of the new Crunchy Nut Salted Caramel Flavour Twist was too good an opportunity to miss – the surprise giant cereal box was the cherry on top as well.
"Me and my wife love Crunchy Nut – so we’ll definitely be enjoying the cereal together.
"We usually enjoy it as a weekend treat, so I’m sure it’ll last for the year."
The mega delivery coincides with research which revealed that we are a nation of cereal obsessives, getting through 15.4 billion bowls per year, approximately 462,000 tons.
The average Brit munches through approximately 18,124 bowls of cereal over their lifetime, which would weigh over half a ton.
Rui Frias, Crunchy Nut senior brand manager, commented: “We have seen increasing demand for salted caramel options, so it made sense when developing a new Crunchy Nut flavour that we give it a try - and we’re glad we did as the result is irresistible.
"We put a lot of care into each box of Crunchy Nut Salted Caramel – it takes around five hours to take a grain of corn and turn it into a Crunchy Nut flake, boxed up and ready to go.”
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