A Dorset museum has become the first museum in the world to achieve over 100 million views on YouTube.

The Tank Museum in Bovington claimed the historic achievement, ahead of major institutions like the British Museum.

The Dorset-based charity is ranked as the most successful of any museum YouTube channel in the world.

To top it off, the museum's channel has just surpassed another milestone of 500,000 subscribers.

Head of marketing Nik Wyness said: "As a rural regimental museum, we see YouTube as an essential means of reaching a wider audience, helping us to fulfil our mission to tell the story of the tank and the people that served in them."

The channel features more than 400 videos covering the history of the museum's vehicles including mini-documentaries, action from events and talks from historian David Fletcher.

David said: "The benefits of growing this online community became fully apparent during the pandemic, when they became an essential source of support during a very difficult time."

In 2020, the museum's TANKFEST live stream was watched by more than 1 million people across the globe, raising almost £100,000.

David added: "As a charity in a relatively remote location, it's important that we are always looking to find new ways to reach new audiences and potential supporters to ensure our sustainability.

"YouTube has allowed us to reach a global audience of tank enthusiasts and it's as a direct result of this that we are now generating over ¼ of our annual turnover from non-visitors."

The museum's YouTube channel has also attracted support from large funding bodies including the National Lottery Heritage Fund and the Arts Council.

This has allowed them to build on their success and branch out into Tik Tok.

Now the museum's TikTok account has achieved over 55 million views.