A MAN brazenly entered a supermarket six times within one hour and stole more than £1,000 worth of alcohol.

The incident happened at the Tesco supermarket in Caird Avenue, New Milton, on January 18 between 11.10am and 11.55am.

A man entered the store six times and stole alcohol to the value of £1062.

Officers have conducted a number of enquiries and are now turning to the public for help identifying a man captured on CCTV.

Bournemouth Echo: CCTV appeal after shoplifting in Tesco, New Milton.CCTV appeal after shoplifting in Tesco, New Milton. (Image: Hampshire Constabulary)

He is described as being white, in his late 30s, around 5ft 10ins, with dark hair and a well-kept beard. He was wearing blue/grey blazer with a similar coloured shirt, black slim fit trousers, and black loafers.

Anyone with any information is asked to phone 101 with reference 44230026364, alternatively you can submit information via the Hampshire Constabulary website.

You can also call Crimestoppers 100 per cent anonymously on 0800 555 111.