A DORSET woman is bringing a nationwide campaign to the region in efforts to raise awareness for vulnerable road users.
Jodie Sloane, from Christchurch, is preparing to host an event for horse riders, walkers and cyclists as part of the Pass Wide & Slow campaign.
The campaign was launched across the UK to raise awareness for vulnerable road users, who are said to be regularly faced with “dangerous drivers” and “negativity".
Earlier this year, changes were made to the Highway Code that addressed safe passing distances and speeds for people overtaking horse riders, walkers and cyclists, but Jodie said “it hasn’t made enough difference”.
Read more: Graphic designer from Christchurch produces awareness posters
She said: “I’m a horse rider myself, and I run and cycle too.
"There are still a lot of incidents happening. It’s a growing concern."
To raise awareness on the issue, and support the national campaign, the 36-year-old organised 'Ride 72'.
It will see horse riders, walkers and cyclists meet at The Lamb Inn pub at 9am on Sunday, September 18, before setting off on a route that covers Burton, Winkton and Sopley.
Participants have been asked to wear a high vis- which can be supplied if necessary- and find parking away from the pub.
The event has been quick to receive support from members of the public, as well as the Burton and Winkton Parish Council and local police community support officers.
She said: “I’ve got an event page for it and there’s been quite a lot of interest.
"Who knows what to expect. Even if I get a couple of people there- if it can just change one person’s attitude on the road then the job is done.”
Read more: Ringwood horse rider criticises dangerous driving
It is not the first time a Dorset resident has pushed for awareness around vulnerable road users; Earlier this year, the Daily Echo spoke to a horse rider from Ringwood who had flagged the issue with the council and highways authorities.
Bethany White said she was fighting a “losing battle” to keep herself and others safe from speeding drivers around the New Forest.
She added: “Speeding, revving and passing too close is done by 95 per cent of the vehicles that pass me and it can get rather scary."
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