A false alarm at a cinema building in Bournemouth sparked a huge emergency response this afternoon.

Fire crews, paramedics and police were called to Westover Road and Hinton Road after smoke was reported in the roof.

On Friday, the fire service dealt with a 'deliberate' fire at the same venue in the town centre.

The aerial ladder platform was seen checking out the roof this afternoon.

Westover Road was closed while the incident was ongoing. 

A spokesperson for Dorset and Wiltshire Fire and Rescue said: "There's a construction site over the road, and some dust has been seen that looks like it could be smoke. 

"Baring in mind we had an incident here on Friday, it was a concern."