BOURNEMOUTH'S WestBeach has opened an Italian-inspired takeover in front of their beachfront restaurant from today until September 30.

The popular seafood restaurant has been transformed into a corner of Italy by Italian drink brand Aperol.

WestBeach Piazza Aperol will be open daily from 12pm-9pm, bringing a stunning Italian square to the heart of Bournemouth.

A spokesperson for Aperol Spritz said: "Starting in London’s iconic piazza, Covent Garden, Piazza Aperol opens as a cultural shift is underway in the UK.

Bournemouth Echo: Aperol loungeAperol lounge

"Britons seem to be finally falling in love with the spontaneous, continental-style, outdoor café culture, as seen in scores of temporary pavement licenses for pubs and bars now being made permanent, as well as the surge in popularity for Aperitivo.

"Ringed with orange trees and ample seating areas, Piazza Aperol will spritz up any social feed with Insta-worthy moments.

"Not to mention creating those joyous moments of connection to be savoured forever."

Read more: The beach bars open in Bournemouth this summer

Loris Contro, Campari Group UK Italian icons brand ambassador, said: “The Italian piazza is the beating heart of any town or city, where family and friends come together to mark the end of the working day, and the beginning of the evening to come.

“With this summer set to be more sociable than ever, Piazza Aperol will transport you to Italy with its celebration of the spontaneous and joyful, continental way of life.

"As an Italian, I know how important embracing these moments is, and what better way to do it than in the sunshine with a perfectly poured Aperol Spritz and good company.”