A STUDY has revealed that the iconic Dorset landmark Durdle Door is the most Instagrammable beach in the UK with over 260K posts on Instagram.

The study by travel company The Thinking Traveller also revealed that the Purbeck landmark is the second most Instagrammable beach in Europe.

According to the Jurassic Coast Trust, the stretch of footpath between Durdle Door and Lulworth Cove is the busiest in the south west and sees more than 200,000 walkers every year.

It features a natural limestone arch, which has origins dating back more than 10,000 years.

With this many people passing through the area, the infamous beach has amassed an impressive 265,276 of posts on Instagram, making it the most Instagrammable in the UK and the second in Europe.

The extraordinary white pebble beach, Étretat in Normandy, France was named the most Instagrammable beach in Europe, generating an immense 406,321 posts.

La Pelosa Beach in Sardinia, Italy earned third place. This serene white sand shoreline with crystal clear blue water was captured in 109,135 posts on Instagram.

Rounding out the top five most Instagrammable beaches are the Italian Torre Lapillo Beach in Puglia with 95,083 posts and the ever-popular Navagio Beach (also known as Shipwreck Beach) in Zakynthos, Greece with 80,824 posts.