THE Christchurch Travelodge is one of 60 of the hotels undergoing a “radical transformation”.

The new design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study - which surveyed around 5,000 UK business and leisure travellers.

In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design that includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and, homely touches throughout its interiors.

The group intends to roll out its new budget-luxe design across its UK estate and has kick-started this programme with a multi-million pound investment to upgrade 60 hotels this year in popular business and staycation destinations across the UK. This includes the hotel in Christchurch. 

Craig Bonnar, Travelodge chief executive said: “Travelodge has been a trailblazer within the UK hotel sector since it opened the UK’s first budget hotel in 1985.

“Today we are once again evolving by launching a new budget-luxe premium look and feel hotel design whilst maintaining our great value price proposition.

“This is our most radical transformation to date and has been created in response to ever increasing expectations from customers.

“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”