PLANS for an extensive refurbishment of a Bournemouth hotel have ignited hopes of a "revival of the luxury hotel trade" in the town.

Bournemouth Civic Society has welcomed the proposal for a £20million investment in the Savoy Hotel on the West Cliff.

As reported, the owners of the West Hill Road site want to introduce an indoor spa, fitness and wellness centre, rooftop restaurant and terrace, new outdoor swimming pool and a garden restaurant with salt cave, as well as remodel 21 bedrooms.

The early 20th century Art Deco Savoy Hotel was bought by renowned UK hotelier and owner Nicolas Roach last year.

The transformation will see the hotel become a five-star destination.

Reacting to the proposal, Bournemouth Civic Society, a heritage and conservation organisation, said: "The society warmly welcomes this initiative.

"We hope it will signal a revival of the luxury hotel trade in Bournemouth after the deliberate reduction in status from five to four stars of the Carlton and Royal Bath Hotels on the East Cliff.

"We look forward to seeing the detailed planning application in the near future."