From Black Friday, Lush is quitting social media until platforms like Facebook, Instagram, Snapchat and Tiktok protect their users.

The beauty brand will be pulling their profiles from across all the 48 countries where Lush operates from November 26.

The company believes that the effects of social media are being ignored in the same way that we've treated climate changes issues for decades.

Lush attempted this policy back in 2019 but it has decided to reintroduce the policy due to the current algorithms and loose regulations of social media platforms.

Bournemouth Echo: Lush, Nottingham City Centre. Credit: PALush, Nottingham City Centre. Credit: PA

For now, the retailer will remain on Youtube and Twitter, promising its customers that it will not become antisocial.

The company has decided to take "matters into its own hands" by  "addressing the issues now" and "not waiting around until others believe in the problem before changing its own behaviour".

READ MORE: Lush unveils magical 2021 Christmas advert featuring the Snow Fairy - watch it here

Mark Constantine OBE, Co-Founder, CEO & Product Inventor, said: "I’ve spent all my life avoiding putting harmful ingredients in my products.

There is now overwhelming evidence we are being put at risk when using social media.

I’m not willing to expose my customers to this harm, so it’s time to take it out of the mix”.

Lush hopes that this move will put pressure on social media companies to change their ways or encourage other brands to follow suit.

In a statement about the move, Lush said:"We wouldn’t ask our customers to meet us down a dark and dangerous alleyway – but some social media platforms are beginning to feel like places no one should be encouraged to go.

"Something has to change. We hope that platforms will introduce strong best practice guidelines, and we hope that international regulation will be passed into law.  But we can’t wait. 

"We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media. "