JUST over half the families eligible for free food vouchers in Dorset are claiming them, figures show.

Footballer Marcus Rashford has called on health professionals to boost awareness of the Healthy Start scheme, which helps pregnant women and struggling families with young children buy basic food.

NHS data shows, in the four weeks to July 18, 1,053 people in Dorset and 1,527 people in Bournemouth, Christchurch and Poole were receiving vouchers from the scheme, which are worth between £4.25 and £8.50 a week and can be spent on healthy fruit and vegetables, milk or baby formula.

But they represent just 56 per cent of those identified as eligible for the benefit, with the figures showing there may be another 833 families in Dorset and 1,223 in the conurbation missing out on valuable support.

Across England and Wales, just over half (59 per cent) of those eligible for the scheme were receiving the support they were entitled to during the period.

In a letter published in the British Medical Journal, England player and campaigner Mr Rashford, a member of the Child Food Poverty Taskforce, urged health professionals to spread the word about the scheme.

The letter said: "The scheme has proven benefits in improving access to healthy food for pregnant women and children under the age of four.

"More than 40 per cent of those eligible for the vouchers are still not registered for the scheme and I'm confident that the majority of these parents can be found in communities just like mine, where I grew up – no internet, no high street, no word of mouth.

"Long term, sustainable change can only come when communities work towards a common goal.

"No child deserves to be starting life 20 yards behind any other from the day they are born, just because of where they are born and the circumstances they are born into."

The Food Foundation says a lack of awareness, complexities with the application process and a "postcode lottery" of public health promotion have contributed to a stark disparity in uptake.

A spokesman for the charity, which recently found that 14 per cent of UK families with children had experienced food insecurity in the six months to September 2020, said uptake was "worryingly low" and meant a significant number of families were missing out on support.