BOURNEMOUTH Pier has been named the most instagrammed in the UK with roughly 43,200 mentions so far in 2021, according to new research.

Data collection by phone recycler Envirofone analysed hashtag usage to find out which pier takes the crown as the UK’s most mentioned.

Somerset’s Burnham-on-Sea followed in second place with around 2,600 less mentions than the Dorset town, as people flock to the beaches across the UK during the summer months.

Denise Timmis, brand manager at Envirofone, said: “People are definitely making up for lost time with friends and family.

“Going to beaches and piers when the weather is currently hot is a no brainer for Brits in the summer.”

“People want to publicise what they’re doing now more than ever, especially with over a year of not being allowed to do anything or go anywhere.”

Cleethorpes, Walton-on-the-Maze and Cromer’s piers made up the rest of the top five on the list.

The nearest to Bournemouth in the top ten was the Eastbourne and Brighton piers, in seventh and tenth place respectively.

Nearby Boscombe did not make the top ten out of all the 56 beaches in the UK that still retain such a structure.