STUDENTS from a school in Christchurch who beat off competition from more than 300 secondary schools to win a national competition have seen their winning entry go on sale at the Design Museum.

Creative [Un]blocks was the idea of Amillie, Jemma, Toby and Rachael from Twynham School in Christchurch.

The visual aid was the winning product from the Design Ventura 2019, the Design Museum and Deutsche Bank’s free design and enterprise competition, and was made available in the Design Museum’s online store on Monday November 16, with all proceeds to be donated to the Rainforest Alliance UK.

Lareena Hilton, Global Head of Brand & CSR, Deutsche Bank, says: “As we find new ways to work and live, it is increasingly important to develop creative thinking and enterprise skills in future generations.

“Developed and launched during lockdown, Creative [Un]blocks shows the adaptability, resilience and creativity of young people and the ability of the Design Ventura programme to do exactly that.

“I hope the product goes on to inspire a host of budding designers, creatives and young entrepreneurs up and down the country.”

The national contest challenged students in Years 9, 10 and 11 to design a new product with the winning product manufactured and sold at the Design Museum shop.

The aim was to use their creative and entrepreneurial skills by designing and developing a real product for a real target audience.

The brief specifically asked students to improve an aspect of everyday life for families, adult design enthusiasts or young people while also considering sustainability.

Addressing all of these groups Creative [Un]blocks is both a fun family game and a solution to the age old problem of creative block.

Joseph Halligan, Co-Founder of the Turner Prize-winning design collective Assemble and one of the judges, added: “Creative [Un]blocks really stood out because it provided a simple and elegant solution to every designer’s worst nightmare, creative block.

“The students addressed all of the key elements of the brief: target audience, materials and sustainability, budgeting, branding and packaging.

“I am looking forward to getting a set for the studio.”

Inspired by Creative [Un]blocks the Design Museum in collaboration with Triple Double creative studio has also launched The Idea Machine, an online learning tool for budding designers which challenges them to respond to a randomly generated creative brief in 60 seconds.