RAPIDLY expanding food and homeware store, The Food Warehouse, will open for business at Poole’s Tower Park next week.

Described as “Iceland’s bigger little brother”, the frozen food chain will offer a cash-and-carry format alongside the more traditional Iceland brand.

There will also be a wide range of homeware goods on offer.

To celebrate the opening, The Food Warehouse will be offering all customers the chance to win a gift.

Prizes will include a Morphy Richards kitchen makeover and vouchers to spend in store.

The store will open at 9am on Tuesday November 26 and will open until 8pm every night, apart from Sundays.

The Food Warehouse is one of the most rapidly-expanding businesses in the retail sector.

It will give shoppers the chance to buy in bulk with the intention of reducing costs even further.

And it is the latest low-cost chain to offer strong competition to some of the more established supermarket chains.

In a recent interview Richard Walker, managing director of the frozen food chain and son of Iceland founder Sir Malcolm Walker, said the chain has “active and aggressive” plans for new stores.

First launched in 2014, the Food Warehouse stores – largely based in retail parks – are around three times the size of traditional Iceland outlets.

Mr Walker said: “Retailers are shedding space and we are looking at every one of those.”

He is also growing the core Iceland chain – currently standing at around 870 stores in the UK – with a few extra a year to “fill in the gaps”.

Mr Walker said he believes The Food Warehouse is successful because “the millennial generation is increasingly voting with their wallets.”

The Poole store is one of several opening in the coming days.

A store will open its doors at the West Quay retail park in Southampton on Tuesday December 3.

New stores are also set to open in Speke, Walkden, Harlow and Scunthorpe this month.