THE body that represents the digital industry is hosting a free session on artificial intelligence (AI) in an effort to reconnect with the sector in Bournemouth.

The British Interactive Media Association (Bima) is putting on the event, hosted by managing director Holly Hall, who went to Bournemouth School for Girls.

Called Better Than Humanly Possible, the it will be held at THIS Workspace in the Daily Echo building on Thursday, July 5, and will feature keynote speaker and author Pete Trainor.

Mr Trainor argues that popular culture has conditioned people to believe AI and robots are threats – when in fact humans can achieve amazing things with them.

Jan Carlyle, Bima representative for the south, said the event was an opportunity to meet local businesses. Bournemouth’s digital and creative sector was named in the 2015 Tech Nation report as the fastest-growing in the country.

“I think because of the Tech Nation report, nationally people are aware that there’s stuff going on in Bournemouth but I don’t think they’re necessarily aware of all the things happening,” she said.

Holly Hall, who became Bima’s managing director this year, went to Bournemouth School for Girls from 1992-98, and has spent the last three years as international business development director for the educational charity D&AD.

The Bima event is from 6pm, and free tickets are at