SPORTS fans are staying abreast of Team England’s progress in the Gold Coast Games thanks to a website developed in Dorset.

Poole-based Salad won the contract to design the site after a competitive pitch to Commonwealth Games England last year.

The site entered its second phase as the games got under way this week, with live data feeds, a search tool and historical archives.

Salad’s innovations include an interactive medal map.

Peter Hannon, head of media and communications at Commonwealth Games England, said: “We wanted to create an online experience with content that would resonate with fans and inspire new ones.

“Salad have delivered a website that captures our spirit and showcases Team England with pride.

“The site’s intelligent capability is second-to-none, offering fans the latest news and results at their fingertips.”

Arabella Lewis-Smith, managing director at Salad, said: “With an unusually short timeline but a wealth of experience working with live sports brands, our teams worked to build something beautiful that would visualise Team England’s success.

“We’re proud to have contributed to the games in our own way.”

Salad caught the attention of Commonwealth Games England after a series of award wins and its track record of working with yachting’s Clipper Round the World Race.

The 21st Commonwealth Games, known as the Gold Coast Games, runs until April 15, and are expected to attract a global audience of 1.5billion.

Team England is competing in 18 sports and seven para-sports.

Team England was at the top of the medal table yesterday after the first day of competition in Australia.

The team claimed 12 medals including six golds, with rank outsider James Wilby storming past defending Commonwealth champion Ross Murdoch to win the 200metre men’s breaststroke.

Thomas Hamer set a new world record in the men’s S14 200m freestyle.

Salad’s website is at