VISITORS to Pier Approach can take in panoramic views of Bournemouth from a big wheel standing more than 100 feet tall from today.

The wheel will be one of a series of attractions at the seafront.

An interactive screen and spiral Christmas tree-lined walkway leading to a letter box to the North Pole will be in place from Monday.

Stefan Krause, Coastal Business Improvement District (BID) manager, said the attractions will “add more bright sparkles to the festive skyline”, as well as attracting visitors to Bournemouth.

The wheel features 23 gondolas and stands at 114 feet - or 35 metres - tall. Tickets are priced at £5 for adults and £4 for children. Bournemouth residents will be entitled to 50p off the ticket price with proof of a BH postcode.

Visitors can enjoy the big wheel between 10am and 10pm from now until Saturday, January 7.