WITH number one singles, two albums and a burgeoning television career under his belt, Olly Murs has carved out a niche as the boy-next-door-done good.

Since being runner-up in the X-Factor in 2009, Murs is already on his second album and has hardly been out of the spotlight - and thousands of screaming teenagers at the BIC testified as to why.

He's one of the X-Factor's success stories in more than just record sales. Here we have a genuine talent, a natural singer, great mover, all round entertainer and writer of his own songs.

His music isn't cheesy or manufactured; it's feel-good tunes that are hard not to like.

After getting the crowd going with a couple of his rockier numbers, Murs settled into the easy-going ska/reggae influenced tracks that have scored him his biggest hits to date, including Thinking of Me and Please Don't Let Me Go.

Backed by a full band with brass section and big screens, Murs connected with the crowd easily and lived up to the boy-next-door image - pretty much his every word was greeted with shrieks.

As much as the hoards of over-excited youngsters were enjoying every minute, Murs didn't leave out the numerous parents in the crowd.

In a clear nod to his influences, he pulled off cracking covers (and a few tribute dance moves) of Madness tracks It Must Be Love and One Step Beyond, before a soul-filled rendition of a couple of James Brown tracks.

There was still time for a couple more hits, including Dance with Me Tonight and his collaboration with Rizzle Kicks, Heart Skips a Beat.

Whatever your views on the X-Factor and Simon Cowell, in Olly Murs the show has unearthed a real all-round musical talent.