Every year, parents across the UK give in to 'Easter bunny' temptation and buy a rabbit for their children, vastly underestimating the amount of care these animals require. Weeks or sometimes mere days later – once bunny fever has subsided – these animals are often discarded like unwanted Easter egg packaging.

A staggering four out of five rabbits bought around Easter are abandoned or die within a year.

Tens of thousands of these animals pass through UK shelters every year, many having initially been dumped by the sides of roads, under bridges, or beside rubbish bins.

People who buy rabbits on a whim – a practice supported by most pet shops – haven't a clue how much work and commitment must go into caring for these sensitive and easily frightened animals, including providing them with a species-appropriate diet, a stimulating environment with space for running and jumping, and regular veterinary check-ups.

Keep it a happy Easter for everyone this spring by avoiding cruel pet shops and purchasing only stuffed animals for children.

Anyone with the necessary time, love, and money to care for a rabbit should visit their local shelter or rabbit rescue group and save a life by adopting a bunny (or preferably two) in need of a good home.

Jennifer White

Media Partnerships Coordinator