DETERMINED Callum Wilson believes there is far more to come from Cherries this season and said: “We are only playing at 60 per cent.”

Despite scoring in his fourth consecutive Premier League outing, the frontman rued missing a glorious opportunity to put Cherries 3-1 up against West Ham on Saturday.

After he latched on to a precise through ball from Harry Wilson, the England international failed to beat substitute keeper Roberto, who spread himself to thwart the crucial effort.

And moments later, Aaron Cresswell struck home the leveller following Felipe Anderson’s cushioned header, to make it 2-2 and earn his side a point.

The draw put Cherries seventh in the Premier League with 11 points from their opening seven fixtures.

And despite a solid start to the campaign, the forward is demanding more.

Callum Wilson said: “I think we are only playing at 60 per cent.

“We have a lot more to come individually and collectively. We will be working hard on that to make sure we improve over the coming weeks.

“There’s key players missing but also, the ones who are playing – including myself – we’ve still got a lot more to give.

“We are nowhere near where we can be performing at our best, but we are getting results at the moment which is a positive sign.

“To go three unbeaten is good. It would have been good to get three wins on the bounce on Saturday. It’s definitely a missed opportunity.”

Reflecting further on Saturday’s draw, the former Coventry star added: “We had as many chances to win two games to be honest. It’s frustrating

“On a personal level it’s nice to keep scoring, keep the form going. I’m disappointed not to have had another in the game to make it 3-1. I think that (chance) puts the game to bed.

“I think I gave him (Roberto) too much time to get out close to me and he blocked all the space. I have probably got to go over him eventually when he’s that close.

“It’s frustrating, I’ve got to be more clinical there.”

Wilson’s strike against Manuel Pellegrini’s side was his fifth in four top-flight games, having also fired against Leicester, Everton (2) and Southampton.

But the striker insisted Eddie Howe’s men could not keep relying on their goalscoring credentials to see out battles.

“You can’t be scoring three goals to win a game every week,” he added. “It’s frustrating on that note, we all have to defend better as a team, learn from that and take it into next week.”