CALLUM Wilson believes Cherries are "going to keep growing" after penning a new four-year deal at the club.

The England striker, 27, put an end to the speculation which has seen him linked with a move to Everton or West Ham in recent weeks by committing to Cherries until 2023.

Wilson, who netted 14 Premier League goals last season, moved to Vitality Stadium from Coventry in 2014 and has become a key figure for Eddie Howe's men.

Discussing the growth of Cherries since his arrival with team-mate Andrew Surman in an interview on afcbTV, Wilson said: "I think it's grown, definitely.

"First and foremost the strength of players that are coming in. I think when I first joined we had probably 11, 12, 13 players who would be playing week in, week out and the manager didn't really rotate as much.

"Maybe that was through a lack of strength. But I think once we got to the Premier League, we've added in the right areas.

"Competition is very healthy for everyone, having people breathing down your neck that are ready to take your position if you're not working hard and playing to the standards that the manager demands I think is a good thing really."

He added: "Facilities have improved, the training kit is improving, everything I guess and there's still a lot to go.

"Bournemouth is known as a smaller club but with bigger ambitions. I think over years to come as well, I guess it's going to keep growing.

"There's a new training ground in place, eventually there will be a new stadium and I think at some point it won't be classed as a small club anymore and it will grow to a point where people are respecting us a bit more in terms of not being such a small club and being an established Premier League team."